Validation plan
The goal is not to prove the thesis. It is to find the segment and workflow where the pain, budget and access overlap.
Interviews
- 3 private canteen or lunch/catering operators
- 2 pleje / elderly-meal stakeholders
- 2 daycare or school kitchen practitioners
- 1 municipal mad og måltider / procurement person
- 1 supplier/distributor person
- 1 incumbent/system user or consultant
Shadowing
- Observe 2–3 kitchens for half a day.
- Map one menu-to-order workflow end to end.
- Watch how documentation happens in practice.
- Capture where Excel, paper, supplier portals and incumbent systems meet.
| Question | Why it matters | Kill criterion |
|---|---|---|
| Who owns the budget? | Software value is irrelevant without a buyer. | Pain exists but no one can pay. |
| What is the actual painful workflow? | Menu planning may not be the wedge. | Problem is already solved well enough. |
| How much time is spent weekly? | Admin-time savings may carry the ROI. | Time savings are too small or not cashable. |
| What systems are mandatory? | Determines replace vs integrate vs augment. | Incumbent lock-in blocks adoption. |
| Would they pay for a pilot? | Recognized pain should show willingness. | Only interested if free/innovation-funded. |